Strategy & Consulting
We’re specialists at creating a comprehensive strategy. We take the time to completely understand your business, your customers, your competition and your goals. Then we deliver a strategy customised for your business.
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Internet Marketing
Our Internet marketing solutions are all about creating relationships with your customers and measuring their response. Our capabilities include pay per click advertising, search engine optimisation, Web site design, email campaigns and much more.
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Direct Marketing
You have to address both interactive channels and traditional avenues to reach your customers in today’s changing landscape. Our customers get both because we’re a hybrid offering the best in both interactive and traditional channels.
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Identity & Branding
We’re part ad agency, part technology firm and part marketing consultant. Think of us as Madison Avenue for the smaller business.
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Direct Marketing
Advertising costs are soaring through the roof. For example, it will now more than $3 million dollars for a 30 second spot during the Superbowl. It is becoming increasingly harder and harder to get the attention of your customers and target audience. That’s why a more fine-tuned approach to marketing is more effective than the shot gun blast.
At Wight Light Marketing we help companies build deeper connections with their customer base. Our goal is to create programs that directly talk to your customer’s needs and preferences. Programs that encourage a personal conversation and a deeper connection with your audience and one that ultimately drives them to take action.
We know that measurement and tracking are important to a projects success. So we measure every program and track the bottom-line results of everything that way we know what is working and what isn’t and we can change, update or correct course immediately on every project.
Our direct marketing services include: